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Our Story

Born from over a decade of dedication to the art of jiu jitsu, Asgard Supply Co. was founded by practitioners who know firsthand the demands of the sport. What started in 2016 as a dream to provide better gear for the jiu jitsu community has grown into a brand that embodies quality, passion, and having fun.

What sets us apart isn’t just the quality of our gear or the caliber of our design work, but the personal relationships we build with our customers. As a small but passionate team, we offer a one-to-one personalized service, working closely with gym owners and athletes to create custom designs that truly represent their unique brands. We’ve spent years on the mat ourselves, and we bring that knowledge into every stitch and every design. 

But we’re not just about the gear. We’re driven by a bigger purpose. We exist to build community and foster a sense of belonging in a sport where camaraderie is just as important as competition. Whether you’re a seasoned grappler or new to the mat, we want you to feel part of something greater.

Welcome to Asgard Supply Co. , where everything we do tells a story of hard work, community and getting the most out of life. 

Owner

Michael Ciochon, the owner of Asgard Supply Co, is a black belt under Phil Swartz in the 10th Planet Jiu Jitsu lineage. With over 12 years of experience in the sport, Michael has competed at the local level across the West Coast and has also shared his expertise by teaching both Nogi and Gi classes. His dedication to Jiu Jitsu extends beyond borders, having taught classes internationally while traveling abroad.